CES - Dell Experience
FITCH
“Best Brand Experience” Bronze 2019 - North America by Transform Magazine.
At CES 2019 in Las Vegas, the Dell Experience went bigger than ever before with an interactive multi-use space all centered around the theme “Visionary Perspectives”.
The experience was an invitation to see Dell’s vision for the future of computing. Allowing them to shine as pioneers and engineers of technology that gets us to that future today.
Using lines to showcase multiple perspectives, parallels are drawn between products, stories, and most importantly, Dell’s breadth of capability. These lines work as narrative threads to pull visitors through the space, in and out of distinct zones.
Video: © Dell and FITCH Photos: © Dell and Chris Griggs

















