The on-screen Interactive Retail Experience, from Dell, tangibly demonstrates Dell Cinema technology with both passive and active engagement to attract shoppers towards devices by creating exciting experiences and increasing their dwell time. 

Three chapters allow customers to learn benefits while exploring the enhanced color, sound, and streaming capabilities of Dell Cinema.

When the content is loaded, “Attract” is the default mode. Attract mode makes use of a wall-mounted or computer’s camera, tracking a shoppers’ motion to create stunning/colorful washes across a screen. This movement visualization sparks intrigue in shoppers, causing them to approach and engage. When a screen is touched, “Inform” mode is then activated.

The project was also recently honored with a “WPPed Cream Award” awarded by WPP for the best work produced by WPP companies around the world.