A new airport wayfinding and graphic system for United Airlines primary hubs in Chicago, Houston and Newark. I developed a new brand pattern and textural wall graphics in tandem with Lippincott. Customers will now be welcomed, greeted, and excited to fly when experiencing these broad new applications.

In addition, type sizes have been increased, and color systems utilized, for quicker legibility at distances and faster decision making. This project also included a strategy for a Customer Experience Map, POV deck, and language use for the terminals’ graphic applications.